Mike’s Hard Lemonade & 21St Century Fox are in the Alcohol Justice Doghouse for Threatening Youth Deadpool Film Character Pitches Alcopops SAN FRANCISCO, CA (February 12, 2016) – “Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with the opening of 21st Century Fox’s new feature film Deadpool. Both companies have been relegated to the Alcohol Justice Doghouse for using the current Marvel comic superhero, Deadpool, to promote another, youth attractive alcopop. The promotion, seen in a TV ad, on products, and in point-of-sale materials, pushes Mike’s Harder Lemonade, a super sweet, 8% alcoholic product that comes in flashy colorful “collectible” cans featuring the Deadpool character.