David Beckham is here to talk about the word persistent. Persistent is to try over and over again for something you really want. When you are persistent, you don't give up. Having trouble with your ABC's or counting to 10? Keep trying! Be persistent! Sesame Street is a production of Sesame Workshop, a nonprofit educational organization which also produces Pinky Dinky Doo, The Electric Company, and other programs for children around the world.