We all hate clickbait, especially when it creeps into our online experiences. But why do people make it, and how do we identify false information presented as clickbait? Sometimes, it helps to have a system to ID the CAP. PRODUCTION CREDITS: Produced by: Alex Clark Production Assistance: Tenijah Hamilton, Ralph Bouquet, Christina Monnen & Robin Kazmier MEDIA CREDITS: Archival: Videoblocks Music: APM © WGBH Educational Foundation 2021